This tunes your benchmarks and pre-fills the typical costs for your category, so you’re never guessing.
Use last month, or a typical month. Meta Ads Manager and Google Ads both show these on the main dashboard.
From Shopify, Stripe or your store back office — same period as your ad numbers.
We’ve pre-filled typical figures for your category. Adjust any you know — these are exactly what turn a healthy-looking ROAS into real profit (or a loss).
Profit, not vanity metrics
See what your campaigns actually earn after returns, COGS, shipping and fees — then stress-test a budget change before you spend.
Input your campaign metrics to see balance analysis and recommendations.
The numbers ad platforms never see. Changing category re-grades your metrics against that vertical’s norms (it doesn’t alter your numbers). To model the vertical’s typical cost structure, use “Use typical … costs”.
Enter your revenue, ad spend and cost inputs (or load the example) to reveal what your campaign actually earns after returns, COGS, shipping and fees.
Load the example or enter revenue, orders, ad spend and your profitability inputs to switch the simulator on.
This is a transparent projection from your current numbers — not a forecast trained on history. Adjust the assumptions to match your reality.
Move the sliders to model a budget or pricing change. Results update live.
Input your metrics to receive recommendations.